Legal
Cookie Policy
Transparency About Website Tracking
Understanding the technologies that improve your browsing experience
Effective Date
1 January 2026
Version
2.0
Last Reviewed
January 2026
Applies To
rydersignature.com
This safari website cookie policy explains how RYDER Signature uses cookies and similar tracking technologies on rydersignature.com. We believe in transparency regarding data collection, so this policy describes exactly what each cookie does, why we use it, and how you can control it. Your consent is obtained through our cookie banner before any non-essential cookies are placed on your device.
Section 01
What Are Cookies?
1.1 The Basics
Cookies are small text files that websites place on your device when you visit them. These files allow the website to recognise your device on subsequent visits and remember choices you have made. Cookies serve a range of purposes from essential website operation to analytics and targeted advertising.
Cookies cannot run programs, transmit viruses, or access other data on your device. They typically contain only information you have provided or choices you have made while using a website. Cookies identify your browser and device, but do not identify you personally unless you have provided identifying information directly.
1.2 Cookie Types by Duration and Source
By duration: Session cookies exist only while you are actively browsing and are deleted when you close your browser. Persistent cookies remain on your device for a defined period or until you delete them, allowing preferences and settings to be remembered across visits.
By source: First-party cookies are placed directly by RYDER Signature and we control the data they collect. Third-party cookies are placed by external services integrated into our website — such as analytics providers — and may collect data according to their own privacy policies.
1.3 Similar Tracking Technologies
We may also use these technologies alongside cookies:
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Pixels (Web Beacons) Small invisible images embedded in web pages or emails that track whether content has been viewed. Used to measure engagement and campaign effectiveness.
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Local Storage Browser storage that functions similarly to cookies but can hold larger amounts of data. Typically persists until explicitly cleared by the user or the site.
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Session Storage Similar to local storage but cleared automatically when the browser session ends. Used to support functionality during your active visit only.
Section 02
How We Use Cookies
We use four categories of cookies on rydersignature.com. The category determines both their purpose and whether your prior consent is required before they are placed.
Strictly Necessary
Required for the website to function. Without them, core features such as page navigation, secure forms, and session continuity would not work. These cookies are placed without requiring prior consent as they are technically essential to operate the site.
No consent required
Functional Cookies
Enable enhanced features and personalisation that improve your experience — remembering language preferences, currency settings, and recently viewed destinations. Declining functional cookies may limit some website features.
Consent required
Analytics Cookies
Collect anonymised data about how visitors use our website — which pages are popular, how people navigate, and where the experience can be improved. We use Google Analytics 4 with IP anonymisation enabled. Data is aggregated and does not identify individuals.
Consent required
Marketing Cookies
Track activity to deliver relevant advertising on other platforms and measure campaign effectiveness. May share anonymised data with advertising partners. You can decline marketing cookies without affecting essential website functionality or your ability to make a booking enquiry.
Consent required
Section 03
Third-Party Cookies and Services
Our website integrates third-party services that may place their own cookies. We do not control these cookies and their use is governed by the respective third party's privacy policy. We carefully select partners who demonstrate a commitment to privacy compliance.
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Google Analytics 4 Provides website traffic analysis and user behaviour insights with IP anonymisation. Google's use of analytics data is governed by the Google Privacy Policy. You can opt out using the Google Analytics browser add-on.
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Google Tag Manager Manages website tags and tracking scripts. Google Tag Manager itself does not collect personal data but facilitates the operation of other tracking services present on the site.
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Facebook Pixel Measures advertising effectiveness and enables targeted advertising on Facebook and Instagram platforms. You can control advertising preferences through your Facebook Ad Preferences.
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Social Media Plugins Social sharing buttons may allow platforms to identify your presence on our website. Interaction with these buttons is subject to the respective platform's privacy policy.
3.1 Third-Party Privacy Policies
Section 04
Managing Your Cookie Preferences
4.1 Our Consent Banner
When you first visit rydersignature.com, a cookie consent banner will appear. No non-essential cookies are placed before you make a choice. You can update your preferences at any time by clicking the "Cookie Settings" link in the website footer.
Accept All
Enables all cookie categories for full website functionality, personalisation, and marketing.
Reject Non-Essential
Allows only strictly necessary cookies required for basic site operation. All other categories are blocked.
Customise
Select specific categories based on your preferences. Accept what you want, decline the rest.
4.2 Browser Cookie Controls
Most browsers allow you to control cookies through settings. Blocking all cookies may prevent some essential website features from working.
Google Chrome
Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Cookies and website data
Microsoft Edge
Settings → Cookies and site permissions → Cookies and site data
4.3 Advertising Opt-Out Tools
These tools allow you to opt out of behavioural advertising and tracking across multiple websites simultaneously:
- Your Online Choices — European advertising opt-out platform
- Digital Advertising Alliance — US advertising opt-out
- Network Advertising Initiative — Industry opt-out mechanism
- Google Ads Settings — Control Google advertising personalisation
4.4 Do Not Track Signals
Some browsers send "Do Not Track" (DNT) signals to websites requesting not to be tracked. There is currently no universal technical standard for responding to DNT signals. Where we detect a DNT signal, we treat it as equivalent to declining non-essential cookies and will apply that preference to your session.
Section 05
Full Cookie List
The following tables document the specific cookies used on rydersignature.com. This list is reviewed and updated periodically as our technology evolves. Third-party services may set additional cookies during operation.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | RYDER Signature | Maintains user session state across page navigation | Session |
| csrf_token | RYDER Signature | Protects against cross-site request forgery attacks | Session |
| cookie_consent | RYDER Signature | Stores your cookie preference choices | 12 months |
| load_balancer | RYDER Signature | Ensures reliable performance across server instances | Session |
| __cf_bm | Cloudflare | Bot detection and automated threat protection | 30 minutes |
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| preferred_language | RYDER Signature | Remembers your language preference | 12 months |
| currency_setting | RYDER Signature | Stores preferred currency for pricing display | 12 months |
| recent_destinations | RYDER Signature | Retains recently viewed destinations and itineraries | 30 days |
| form_data | RYDER Signature | Temporarily stores form entries to prevent re-typing | Session |
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes users; core GA4 tracking cookie | 2 years |
| _ga_[ID] | Google Analytics 4 | Maintains session state for GA4 measurement | 2 years |
| _gid | Google Analytics 4 | Distinguishes users within a 24-hour window | 24 hours |
| _gat | Google (Legacy) | Request throttling for Universal Analytics ⚠ Legacy / deprecated — UA was sunset July 2023. Verify this cookie is not present in your GA4 implementation and remove from this table if absent. | 1 minute |
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for Facebook advertising delivery | 3 months |
| fr | Meta (Facebook) | Advertising delivery and measurement on Facebook platforms | 3 months |
| _gcl_au | Conversion tracking for Google Ads campaigns | 3 months |
Keep This List Current
This cookie list should be audited whenever new third-party integrations are added to the website. Tools such as Cookiebot or OneTrust can scan rydersignature.com and automatically generate an up-to-date cookie inventory for this page.
Section 06
International Visitors
6.1 GDPR Compliance (EEA and UK Visitors)
For visitors from the European Economic Area or United Kingdom, we comply with GDPR requirements regarding cookies. We obtain explicit opt-in consent before placing any non-essential cookies. You may withdraw consent at any time through our cookie settings, and withdrawal will take effect on your next visit. Your consent choices are stored in the cookie_consent cookie for 12 months.
6.2 Other Jurisdictions
Cookie regulations vary by country. We strive to respect applicable requirements wherever you access our website. Our consent mechanism is designed to accommodate varying regulatory frameworks. If you have questions about how our practices apply to your specific jurisdiction, please contact us directly.
Section 07
Changes to This Policy
We may update this cookie policy periodically to reflect changes in our practices or applicable regulations. Updated versions will be posted on this page with a revised effective date. Significant changes may be communicated through a website notice or direct email to registered users.
The "Last Reviewed" date in the document header above indicates when this policy was most recently assessed. We recommend periodic review to stay informed about our cookie practices.
Section 08
Questions and Contact
If you have questions about this safari website cookie policy or our use of tracking technologies, please contact us. We welcome feedback about our cookie practices and will respond to all inquiries within five (5) business days.
Privacy and Cookie Enquiries
Telephone
Registered Office
RYDER Signature
Moshi, Kilimanjaro, Tanzania
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